Kleiner Perkins Caufield Byers is one of the world's top venture capital firms. We assembled a sub-brand for their annual CEO Workshop.
The Kleiner Perkins team and guests noticed the branding much more this year and it all came together nicely. Ju-Djuin Csontos Marketing Manager, KPCB
The KPCB team expressed their interest in helping the CEOs of their portfolio companies connect in meaningful ways. The brand we created for their CEO Workshop event used a "nodes and connections" motif to demonstrate the network effect of support that KPCB was after.
It was important that the program identity worked as print ephemera for the event. We extended the identity into posters, backdrops, badges, agendas, program booklets, tote bags, and signs, as well as some digital items like slide deck templates and website assets.
