It was sometimes hard for us to imagine how a manufactured brand could convey values like security and reliability until we worked with the fine folks of Minimill.
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Minimill developed a confident identity through logo and web for Unscan to reflect their forward-thinking mission of automating large-scale human document processing.
Minimill's branding work with Unscan has meant more inbound sales interest and increased trust in our service. We're very happy with their work, and would gladly be a repeat customer. Shariq Hashme Co-Founder, Unscan![]()
As an emerging startup, we wanted Unscan’s identity to instill customer trust, vitally important in the finance industry. Their document automation services are hinted through the “U” glyph, while the sharp and formal logotype reinforces that the company is serious about precision and security.
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In order to display the full features of Unscan, we outlined product components with custom illustrations and iconography. User education is made simple through visual walkthroughs and a unique image style that breaks down highly technical concepts and reaches back to the brand identity.
With customers in finance and security, the website we created is as much about content as it is about building confidence. The design focuses on the story created by the content, backed by a regal colorway and luxurious gradient style. The site moves users from introductory information to the onboarding call-to-action.