Our team worked to rebrand this company to better fit its business direction. UpChannel’s new image gives customers a clear understanding of their product offerings in the mobile industry.
Minimill helped us achieve credibility as a startup by providing a fresh and extensible brand identity that really hit home with our clients. We loved the personal approach and enthusiastic team. Charlie Hulcher CTO, UpChannel
We set out to create a memorable brand for UpChannel (formerly AppCow) that communicates increased reach and connection within the mobile supply chain. The reinvisioned identity drives home the concept of creating valuable touchpoints between mobile carriers and their customers in a way that distinguishes UpChannel from the personality of their competition.
Proxima Nova
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Proxima Nova
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Much of UpChannel’s competition in the mobile supply chain market was represented by stiff user experiences. We agreed on a more punchy experience to inspire potential customers in ways they weren’t used to. The site features big headlines and movement through patterns that encourage activity and conversions.
